
What is the impact of social media on fashion trends? Social media significantly influences fashion trends by shaping consumer behavior and brand strategies. Platforms like Instagram and TikTok enable rapid dissemination of styles. Influencers play a crucial role in this process, often setting trends through their posts. According to a 2021 study by McKinsey, 70% of consumers are influenced by social media when making fashion purchases. Brands leverage social media to engage with audiences directly. This interaction fosters a sense of community and loyalty among consumers. Additionally, social media allows for real-time feedback on trends, enabling brands to adapt quickly. Overall, social media has transformed how fashion trends emerge and evolve. How has social media changed the way fashion trends are created and shared? Social media has transformed the creation…